Let it be ritualistic You don’t need to be disciplined to be successful. Don’t beat yourself to death with things you don’t like to do. With discipline, you are burdened with the tasks. If it makes you dizzy, it is not your true calling anyway. When you find your true calling, you do it without … Read more
Our primal instinct Listening to stories is our primal instinct.Our forefathers gathered around the fire to tell stories.We, as kids, gathered around our grandma to listen to her stories.We, as customers, gather around the brands to read stories. The progression of our lives is nothing but the story that we tell ourselves.We are wired to … Read more
The human mind perceives things based on labels. Labelling has an annotation. The human mind perceives things based on labels. It saves mental energy, and it is natural. Pairs are made in heaven, but the choices are made on earth. It is a marketer’s job to keep the brand message clear. Especially in Luxury Brand … Read more
I still remember what my drawing master told me. I went to him to show my drawing and said, ” I like it, but no one draws like this.”He said, “You do”. That moment changed my perspective towards things.You are a unique individual, having a unique experience.And so is your expression unique to you.No one … Read more
Dare to blossom Beauty standards are perceptions.They can be shaped, changed and challenged.And anything that can be challenged is not true.Everything that exists is beautiful.Everything that blossoms is fragile.Dare to blossom,And let the world see you shine. To convey a message like this is like walking on a two-edged sword.You have to reject the conventionality.You … Read more