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You are paying, even if you are not spending on the ads

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NO ONE CLICKED ON YOUR AD? The returns are exponential. Information is the hottest commodity in the market and attention is the currency. We live in an age where consumption is everything. One thing that is consumed more than anything today is digital content. News, videos, podcasts, blogs and whatnot. I would be apt to say … Read more

We all do it — try this technique to overcome Writer’s Block

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DO YOU SPEND HOURS STARING AT A BLANK SCREEN? Write 1000 words every day without procrastinating. We all face the demon of procrastination, and I can empathise with people who go through it. Every problem we face, and every challenge we come across is ideological in nature at the beginning. Will people judge me? I write … Read more

Is your long-term goal hindering your immediate responsibility?

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TOMORROW IS GOOD, WHAT ABOUT TODAY? Money-making activities for active income Every businessman aspires for big in life. Which is good. It is good to have big dreams. It is stated in almost all the handbooks I have read on startups that do not strive for profits in the early years of the business. I agree and … Read more

How to start a business without having an original idea?

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SCRAP YOUR STARTUP IDEAS Most of the successful business are traditional and boring. Many budding start-up geeks are in constant search of new ideas that can be converted into businesses. It is nothing more than an adrenal rush. In the pursuit of originality, most start-ups end up creating something that is so incomprehensible that it fails to … Read more

Stoic path to creativity and originality

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ORIGINALITY IS NOT REINVENTING THE WHEEL Lessons to save you from expensive mistakes Photo by Jr Korpa on Unsplash People go through penance to be creative. They bang their heads on the desk, sleep in the ice water or even try psychedelics. But there is a simpler way to be creative, the stoic way. Creativity occasionally can … Read more

What does it mean to add value to a business?

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VALUE IS NOT ONLY ABOUT SOLVING PROBLEM Lessons learned from shutting down a dream project Five years ago I started a business and stopped working on it. It was called JettMe and It was not growing. Not even a tiny bit. The failure made me reflect on many things. I had invested all my savings in this … Read more

Want to stay consistent? 4 ways to stick with creative pursuit

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GET PAST THE VALLEY OF DESPAIR Consistency puts you in the top 5% As a content creator, business person or marketer there is one thing on everybody\’s mind. To stand out from the crowd. You cannot be original, because originality is a myth. Whatever you think about is already said or done in every possible way. Then … Read more

Do Marketers really need to be in a Publication to be successful on Medium?

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PUBLICATIONS ARE OVERRATED I have stopped applying to publications I am new to this platform. And like any other newbie, I have my own hopes and fears of where all this is going. While researching across the web on how to go about this venture, to be a writer on Medium; many of the “successful” … Read more

Valuable Habits of the Top 1%

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SUPER SUCCESSFUL PEOPLE FOLLOW THESE Things I picked from a friendly acquaintance with super-successful There are very few people successful people whom you are likely to meet. To discuss ideas and processes which can be valuable for your endeavour as a marketer or a business person. Even if you meet a successful guy chances are bright … Read more